Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for key articles on climate change

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Organization & Environment
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in Web of Science
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Moon, S.-G.
Right arrow Articles by deLeon, P.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Contexts and Corporate Voluntary Environmental Behaviors

Examining the EPA's Green Lights Voluntary Program

Seong-Gin Moon

Grand Valley State University, moons{at}gvsu.edu

Peter deLeon

University of Colorado at Denver and Health Sciences Center, pdeleon{at}carbon.cudenver.edu

Why do an increasingly large number of firms choose to spend their own money and resources to protect the environment beyond the extant regulatory requirements? This article addresses this question by examining the EPA's Green Lights (GL) voluntary program in which a firm's policy makers made an early commitment to limiting greenhouse gases through the installation of energy-e ficient lighting technology in its facilities. Two theoretical perspectives—resource-based theory and neo-institutional theory—are adopted to investigate the contexts by which a firm is encouraged to undertake voluntary environmental actions and evaluate environmental strategies associated with them. Accordingly, the authors focus on two major contexts: market contexts in which a firm adopts voluntary actions as a strategic response to market pressures and to advance competitiveness; and institutional contexts in which a firm takes voluntary postures as a strategic response to institutional pressures, to obtain institutional legitimacy and weaken regulatory scrutiny. The research results partially support both contexts and their associated strategic behaviors.

Key Words: Green Lights voluntary program • greenhouse gas prevention • neo-institutional theory • resource-based theory • institutional contexts • market contexts • strategic behavior

Organization & Environment, Vol. 20, No. 4, 480-496 (2007)
DOI: 10.1177/1086026607309395
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Organization EnvironmentHome page
A. J. Hoffman and R. Henn
Overcoming the Social and Psychological Barriers to Green Building
Organization Environment, December 1, 2008; 21(4): 390 - 419.
[Abstract] [PDF]