Marketing Theory -- Table of Contents (June 1 2003, 3 [2])

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Contents: June 1 2003, Volume 3, No. 2 [Index by Author] Other Issues:

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Areti Krepapa and Pierre Berthon: Making Meaning: Interpretive Diversity and Market Learning - A Model and Propositions
Marketing Theory 2003 3: 187-208. [Abstract] [PDF] [References]

Kristian Möller and Senja Svahn: Managing Strategic Nets: A Capability Perspective
Marketing Theory 2003 3: 209-234. [Abstract] [PDF] [References]

Marie E. Murgolo-Poore, Leyland F. Pitt, and Pierre R. Berthon: Three Theoretical Perspectives on One of Marketing's Most Fundamental Exchanges: Propositions on Personal Relationships
Marketing Theory 2003 3: 235-265. [Abstract] [PDF] [References]

Antonella Carù and Bernard Cova: Revisiting Consumption Experience: A More Humble but Complete View of the Concept
Marketing Theory 2003 3: 267-286. [Abstract] [PDF] [References]

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