Marketing Theory -- Table of Contents (December 1 2004, 4 [4])

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Contents: December 1 2004, Volume 4, No. 4 [Index by Author] Other Issues:

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Chris Miles: The prospect and schizogenesis: A Batesonian perspective on the implications of the double-bind in advertising messages
Marketing Theory 2004 4: 267-286. [Abstract] [PDF] [References]

Denise Jarratt: Conceptualizing a relationship management capability
Marketing Theory 2004 4: 287-309. [Abstract] [PDF] [References]

Rob Lawson and Ben Wooliscroft: Human nature and the marketing concept
Marketing Theory 2004 4: 311-326. [Abstract] [PDF] [References]

Jenni Romaniuk and Byron Sharp: Conceptualizing and measuring brand salience
Marketing Theory 2004 4: 327-342. [Abstract] [PDF] [References]

D.G. Brian Jones: Simon Litman (1873-1965): Pioneer marketing scholar
Marketing Theory 2004 4: 343-361. [Abstract] [PDF] [References]

: Index Volume 4, 2004
Marketing Theory 2004 4: 363-364. [PDF]

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