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The 50 Most-Frequently Read Articles
in Marketing Theory during October 2008 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 6. |
Eric H. Shaw, D. G.Brian Jones |
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A history of schools of marketing thought |
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Sep 01, 2005; 5: 239-281.
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| 7. |
Chris Miles |
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A cybernetic communication model for advertising |
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Dec 01, 2007; 7: 307-334.
(In "Article")
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| 8. |
Lisa O''Malley, Maurice Patterson, Helen Kelly-Holmes |
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Death of a metaphor: reviewing the `marketing as relationships' frame |
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Jun 01, 2008; 8: 167-187.
(In "Article")
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| 9. |
Robert Caruana, Andrew Crane, James A. Fitchett |
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Paradoxes of consumer independence: a critical discourse analysis of the independent traveller |
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Sep 01, 2008; 8: 253-272.
(In "Article")
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| 10. |
Martine Stead, Laura McDermott, Gerard Hastings |
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Towards evidence-based marketing: the case of childhood obesity |
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Dec 01, 2007; 7: 379-406.
(In "Article")
[Abstract]
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Last Updated: 11/05/2008 12:33:29
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